100% Pure is a line of all-natural, vegan, gluten-free and cruelty-free cosmetics. Its founder arrived at the idea while gardening, and decided to create healthy beauty and body care products made from fruit and vegetable pigments.
The 100% Pure line of cosmetics are entirely free of synthetic chemicals, chemical preservatives, artificial fragrances and colours, harsh detergents, parabens, sulfates and phthalates. All their ingredients are food grade and made from real fruit and pure essential oils, so no animal testing is required.
Why We Love Them
Our skin is more than a canvas. It’s a vital organ and it absorbs a lot of what we apply to it. We wouldn’t drink a bottle of harmful toxins, and we wouldn’t feel comfortable rubbing a bottle of toxic lotion on our skin, either; it all ends up in our bodies and, ultimately, in our natural environment.
With 100% Pure, we know we’re using something that’s totally healthy. Their skin care, body care and hair care products smell great naturally, without relying on harsh chemicals and artificial fragrances.
They’re safe for kids and adults – even those of us with skin sensitivities. Best of all, they work as well as, or better than, conventional brands. Their shampoo smells so good you could practically eat it, and leaves hair silky smooth. Their body washes are amazingly foamy and sudsy, despite being free of thickeners and fillers. 100% Pure is the real deal and it works like a charm.
Can we just say how much we love their yummy kids collection? If you’ve ever wanted to dive into a bowl of your favourite ice cream, you’ll be delighted with these awesome products. With mint chip and vanilla ice cream bubble baths and body creams, it’s hard to resist that extra scoop – ah, we mean squirt. Dig in!