The main ingredient in Purple Urchin's Baby Butt Balm is shea butter--always great for moisturizing and protecting dry, irritated skin. A healthy dose of calendula-infused olive oil adds the flower's renowned healing properties to our balm, helping to soothe the soreness of rashes. Macadamia nut oil and avocado oil nourish and soften, while being easily absorbed by the skin. They are particularly beneficial to sensitive skin. Avocado oil is also naturally high in vitamin E, and has regenerative properties. A bit of beeswax boosts the oils' water repelling abilities, protecting the skin from coming into direct contact with moisture. Beeswax also has natural healing and antibacterial properties. Finally, extracts of peppermint and echinacea fight bacteria and infection, relieve pain and inflammation, and heal skin irritations.