Earth Innovations is proud to present EcoTraction, the worlds safest and most effective de-icer to prevent winter slips and falls on icy surfaces. EcoTraction is the perfect eco-friendly road salt alternative product for consumers, businesses and cities. EcoTraction is a green-coloured all-natural volcanic mineral that is completely safe to touch or accidentally ingest by children, pets, and wildlife. EcoTraction also contains no salt, chlorides, chemicals, or dyes. Safe enough for plants to grow in!